The list price was sixty million dollars a plane. Ryanair reportedly paid twenty-eight.

The list price was sixty million dollars a plane. Ryanair reportedly paid twenty-eight.

Tina Gerbec
Published on: 01/10/2026

Ryanair ordered one hundred Boeing 737s in January 2002 at reportedly under half the list price. The number was decided eighteen months earlier, by two cancelled contracts and a public offer for used aircraft that most people never saw.

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The negotiation ended on Friday. The price went up on Monday.

The negotiation ended on Friday. The price went up on Monday.

Tina Gerbec
Published on: 10/07/2026

A 2 billion euro negotiation ended without a deal. Three days later, the seller signed at a higher price. What the Safran and Exail story teaches about power.

negotiationwalk-away poweralternatives in negotiationBATNAM&A negotiationexclusivityletter of intentSafranExailThalesnegotiation preparationThe Human Signaldeal makingnegotiation strategy
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