Almost three months without a delivery. Then they agreed, and neither side said on what.

Almost three months without a delivery. Then they agreed, and neither side said on what.

Tina Gerbec
Published on: 29/10/2026

In 2022, Coca-Cola stopped delivering to Edeka for almost three months. Germany’s highest court decided what a retailer must give in return when it asks suppliers for more. Three cases and three questions for the annual negotiations now running.

annual negotiationsJahresgesprächesupplier negotiationretail negotiationCoca-Cola EdekaBundeskartellamtsupplier conditionskey account managementprocurementFMCGlisting fees
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The demand stayed on the table. Every payment in it now sits on a condition.

The demand stayed on the table. Every payment in it now sits on a condition.

Tina Gerbec
Published on: 22/10/2026

In 2021 the Bundeskartellamt closed its proceeding on Kaufland's special demands to suppliers after the Real takeover, once each payment was tied to a listing, actual sales or advertising, with an end date and in writing.

supplier negotiationannual negotiationsretail negotiationkey account managementprocurementspecial demandslisting feepromotion feeconditional tradingsomething in returnKauflandBundeskartellamtGerman competition authorityThe Human Signal
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